The ever-changing Television Industry with Corporate Strategist, Allison Dollar.

Summary

The ever-changing Television Industry with Corporate Strategist, Allison Dollar.

Allison and I discuss all things content creation, digital technologies, the TV business and the future of the industry.

00:00- 38:00- Intro

00:39- 03:31-Allison’s career in Television, working on cool projects, predicting the advent of non-linear editing, starting the Interactive Television Alliance, next generation of media.

03:32-06:00-Creative Freedom driving Technology with Non-Linear Editing and the expansion of all types of content creation.

06:01-11:51- Allison’s favorite shows out now. #Hacks. The quality and range of projects has tremendously expanded and the niche TV market. Self Reflection to understand where you see your career and the project.

11:52-18:50 -There is no one way to go about getting your content distributed, but you can test your concept and get great feedback. Sizzle Reels can be better than full on Pilot Episodes.

18:51-20:35-Current Projects and present trends in the TV and Advertising industries.

20:36-26:40- Differences between narrative and advertising content and why writing is so important.

26:41- 28:55-The Interactive Television Association

28:56-31:18-Predicting industry trends and being open to change.

31:19-35:56-The Future Trends- Metaverse, Web Three, and Crypto, and how the internet was a novelty at first that very few really understood.

35:57-38:38-Great stories are still needed in this new digital age.

38:39-43:46 Creativity and Talent still hold most value. Awards still have meaning. People lie about watching intelligent content. Always a demand for great work, though sometimes that can get lost in the fray.

#TV #Televsion #Communication #Strategy #CorporateCommunication #NetworkTV #netflix #industry #Industrytrends #Media #Productivity #DigitalStorytelling

Allison and I discuss all things content creation, digital technologies, the TV business and the future of the industry.

00:00- 38:00- Intro

00:39- 03:31-Allison’s career in Television, working on cool projects, predicting the advent of non-linear editing, starting the Interactive Television Alliance, next generation of media.

03:32-06:00-Creative Freedom driving Technology with Non-Linear Editing and the expansion of all types of content creation.

06:01-11:51- Allison’s favorite shows out now. #Hacks. The quality and range of projects has tremendously expanded and the niche TV market. Self Reflection to understand where you see your career and the project.

11:52-18:50 -There is no one way to go about getting your content distributed, but you can test your concept and get great feedback. Sizzle Reels can be better than full on Pilot Episodes.

18:51-20:35-Current Projects and present trends in the TV and Advertising industries.

20:36-26:40- Differences between narrative and advertising content and why writing is so important.

26:41- 28:55-The Interactive Television Association

28:56-31:18-Predicting industry trends and being open to change.

31:19-35:56-The Future Trends- Metaverse, Web Three, and Crypto, and how the internet was a novelty at first that very few really understood.

35:57-38:38-Great stories are still needed in this new digital age.

38:39-43:46 Creativity and Talent still hold most value. Awards still have meaning. People lie about watching intelligent content. Always a demand for great work, though sometimes that can get lost in the fray.

#TV #Televsion #Communication #Strategy #CorporateCommunication #NetworkTV #netflix #industry #Industrytrends #Media #Productivity #DigitalStorytelling — This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Transcription

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